Actualité

Every year, humanity generates 2.1 billion tonnes of municipal solid waste—a number expected to hit 3.8 billion tonnes by 2050. As we mark International Zero Waste Day, it’s clear the challenge extends far beyond our plates.

We are witnessing a paradox: regulatory frameworks around packaging are tightening, greenwashing is surging globally, and AI is emerging as both a carbon risk and a circularity solution. The shift from linear consumption to circular design is no longer optional.